About Us

Are you one of us? You see connections. More, and faster than most. Your viewpoint evolves, rather than hardens, when contrary evidence appears. You’re not ok with moving problems when you can solve them instead. You pay attention to the quality of the thinking and the quantity of imagination. And despite all contrary efforts, including those by that grade-school teacher who insisted you always draw inside the lines, your curiosity remains irrepressibly intact.

Leadership Team

Scott Gillum

Founder & CEO

Scott is the Founder of Carbon Design and the former head of the Washington, DC office for gyro. The largest B2B agency in the world, and Ad Age’s 2016 B-to-B Agency of the Year.

His career follows the pipeline. Starting at the bottom closing deals as a sales rep. Then as a management consultant after graduate school, helping clients build and capture demand for sales and marketing channels. Advertising broadened his knowledge and experience in building brands and creating awareness…

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Glen Drummond

Chief Solution Architect

Glen is the first member of the business community to invoke the concepts of “zombie personas” and “shadow segments” to point out the traps that beset us as we form a mental picture of our customers.

A veteran of 30+ years in the field of marketing, advertising, digital experience design, new product innovation and brand strategy, he has worked with a host of well know brands, mostly in B2B industries, with a consistent emphasis on bringing customer…

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Steve Wolf

Solution Architect, Insights

Steve is a seasoned market researcher and marketing strategist who approaches research with a business mindset. He helps clients understand their industry environment and buyer needs, and translates findings into actionable solutions.

His core areas of expertise include customer insights, market entry and expansion, concept testing, campaign planning, and customer experience improvement…

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Jennifer Dusenberry

Solution Architect, Buyers

Jennifer Dusenberry is an experienced marketing strategist who helps organizations find a clear path for connecting. Equal parts dot connector and idea generator, she specializes in uncovering what buyers fundamentally need and want—and how to deliver an experience that motivates engagement.

The result is breakthrough brand and integrated marketing campaigns that deliveron business objectives…

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Ryan DeShazer

Solution Architect, Performance

Ryan DeShazer is an accomplished marketing professional with fifteen years of agency experience in the fields of search engine marketing, social media marketing, and data analytics.

Following entrepreneurial stints at PPC marketing firm Clix Marketing, and again with digital boutique NOEINK, Ryan established and built the global search and analytics practice at gyro, an Advertising Age Top 50 global B2B agency and part of the Dentsu Aegis network…

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Amy Poersch

Solution Architect, Strategy

Amy Poersch is a marketing and strategy consultant with 15+ years of experience helping clients with go-to-market strategy, integrated marketing planning, customer engagement, demand generation, and digital marketing.

Amy has led numerous consulting engagements for clients in the technology, pharmaceutical and financial industries focused on both the business customer and the consumer. In her role, she advises executive clients on strategies to improve marketing performance and increase,,,

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Jesse Conner

Solution Architect, Experience

Jesse Conner is a User Experience Strategist. She is both a graduate of and former instructor at the General Assembly User Experience Design Intensive (UXDI) program in New York, NY. 

Formerly the Lead UX Strategist at gyro, Ad Age’s 2016 B-to-B Ad Agency of the Year, Jesse has applied her skills in numerous industries including health care, international philanthropy, food service, and personal finance. Her clients have ranged from Fortune 500 companies to tech start-ups and regional distributors…

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Dori Pitzner

Solution Architect, Content

Dori Pitzner loves to work with smart, passionate people. As a B2B marketing writer, she relies on her branding, strategy and sales experience to help startups and growth businesses accelerate their success in the fewest words possible.

Prior to going solo, Dori was Vice President of Marketing for Limitless Mobile, a regional wireless carrier, and was instrumental in the growth of Andculture, a cutting edge experience design agency in Harrisburg…

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Sonita Reese

Solution Architect, Outcomes

Sonita is a capability builder and marketer who thrives on helping her clients build their organizations and connect with their audiences. She has 17 years of experience in consulting, marketing and nonprofit management and has worked in Asia, Europe and across North America.  A former management consultant with SiriusDecisions and MarketBridge, Sonita has worked extensively with technology clients and also led B2B marketing projects across a range of other industries…

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