Are you one of us? You see connections. More, and faster than most. Your viewpoint evolves, rather than hardens, when contrary evidence appears. You’re not ok with moving problems when you can solve them instead. You pay attention to the quality of the thinking and the quantity of imagination. And despite all contrary efforts, including those by that grade-school teacher who insisted you always draw inside the lines, your curiosity remains irrepressibly intact.
Founder & CEO
Scott is the Founder of Carbon Design and the former head of the Washington, DC office for gyro. The largest B2B agency in the world, and Ad Age’s 2016 B-to-B Agency of the Year.
His career follows the pipeline. Starting at the bottom closing deals as a sales rep. Then as a management consultant after graduate school, helping clients build and capture demand for sales and marketing channels. Advertising broadened his knowledge and experience in building brands and creating awareness…
Chief Solution Architect
Glen is the first member of the business community to invoke the concepts of “zombie personas” and “shadow segments” to point out the traps that beset us as we form a mental picture of our customers.
A veteran of 30+ years in the field of marketing, advertising, digital experience design, new product innovation and brand strategy, he has worked with a host of well know brands, mostly in B2B industries, with a consistent emphasis on bringing customer…
Solution Architect, Insights
Steve is a seasoned market researcher and marketing strategist who approaches research with a business mindset. He helps clients understand their industry environment and buyer needs, and translates findings into actionable solutions.
His core areas of expertise include customer insights, market entry and expansion, concept testing, campaign planning, and customer experience improvement…
Solution Architect, Buyers
Jennifer Dusenberry is an experienced marketing strategist who helps organizations find a clear path for connecting. Equal parts dot connector and idea generator, she specializes in uncovering what buyers fundamentally need and want—and how to deliver an experience that motivates engagement.
The result is breakthrough brand and integrated marketing campaigns that deliveron business objectives…
Solution Architect, Performance
Ryan DeShazer is an accomplished marketing professional with fifteen years of agency experience in the fields of search engine marketing, social media marketing, and data analytics.
Following entrepreneurial stints at PPC marketing firm Clix Marketing, and again with digital boutique NOEINK, Ryan established and built the global search and analytics practice at gyro, an Advertising Age Top 50 global B2B agency and part of the Dentsu Aegis network…
Solution Architect, Strategy
Amy Poersch is a marketing and strategy consultant with 15+ years of experience helping clients with go-to-market strategy, integrated marketing planning, customer engagement, demand generation, and digital marketing.
Amy has led numerous consulting engagements for clients in the technology, pharmaceutical and financial industries focused on both the business customer and the consumer. In her role, she advises executive clients on strategies to improve marketing performance and increase,,,
Solution Architect, Experience
Jesse Conner is a User Experience Strategist. She is both a graduate of and former instructor at the General Assembly User Experience Design Intensive (UXDI) program in New York, NY.
Formerly the Lead UX Strategist at gyro, Ad Age’s 2016 B-to-B Ad Agency of the Year, Jesse has applied her skills in numerous industries including health care, international philanthropy, food service, and personal finance. Her clients have ranged from Fortune 500 companies to tech start-ups and regional distributors…
Solution Architect, Content
Dori Pitzner loves to work with smart, passionate people. As a B2B marketing writer, she relies on her branding, strategy and sales experience to help startups and growth businesses accelerate their success in the fewest words possible.
Prior to going solo, Dori was Vice President of Marketing for Limitless Mobile, a regional wireless carrier, and was instrumental in the growth of Andculture, a cutting edge experience design agency in Harrisburg…
Solution Architect, Outcomes
Sonita is a capability builder and marketer who thrives on helping her clients build their organizations and connect with their audiences. She has 17 years of experience in consulting, marketing and nonprofit management and has worked in Asia, Europe and across North America. A former management consultant with SiriusDecisions and MarketBridge, Sonita has worked extensively with technology clients and also led B2B marketing projects across a range of other industries…
Solution Architect, Creative.
Vito Zarrillo is a Creative Director at Carbon Design where he has brought to life marketing and communication plans for multi-national, multi-industry brands. Prior to Carbon Design, Vito was the Executive Creative Director of gyro New York and was responsible for the creative output of the agency- you’ll hear more about this later.
Solution Architect, Projects
With over fifteen years in marketing and advertising across client and agency sides, Carolyn offers considerable insights and through-the-line experience on a global and local level. She found her passion for marketing in her homeland, South Africa, where she worked predominantly with CPG clients. In the UK, Carolyn worked on some significant digital, direct and mobile campaigns for the likes of Ford, Jaguar-Land Rover, Nokia and Telefonica. These included both local UK/IRE and global market roll-outs.
Solution Architect, Technology
Entrepreneur, founder and user experience visionary highlighting the best of both LATAM and USA markets. With over 20+ years of experience in both technical and design background. He has a particular interest in understanding what makes communication work. What the human drivers are. What builds brands and businesses.
Solution Advisor, Healthcare
Joe specializes in medical technology innovation and commercialization, taking products from concept to clinical adoption. He built businesses for GE Healthcare and Siemens Healthcare in medical imaging, cardiology and oncology. He also founded and funded two early stage healthcare IT companies to commercialize university-developed technologies…