Ryan DeShazer is an accomplished marketing professional with fifteen years of agency experience in the fields of search engine marketing, social media marketing, and data analytics. Following entrepreneurial stints at PPC marketing firm Clix Marketing, and again with digital boutique NOEINK, Ryan established and built the global search and analytics practice at gyro, an Advertising Age Top 50 global B2B agency and part of the Dentsu Aegis network.
In 2012, Ryan joined inVentiv Health and successfully led its digital and media organizations for nearly three years. Today, Ryan runs Solistic, a marketing performance optimization firm with a focus on digital marketing analytics. He’s a frequent speaker at major industry events, such as Ad:Tech, Search Engine Strategies, Search Marketing Expo, and Internet World. He authors a monthly column for MediaPost on marketing data analytics.
Ryan additionally holds industry certifications in search marketing by Google and Microsoft, and is recognized as a Google Analytics Qualified Individual, and is a Webtrends Web Analytics Certified Professional. Ryan earned a bachelor’s degree in marketing and management from the University of Kentucky and a MBA from the University of Louisville.