Scott is the Founder of Carbon Design and the former head of the Washington, DC office for gyro. The largest B2B agency in the world, and Ad Age’s 2016 B-to-B Agency of the Year.
His career follows the pipeline. Starting at the bottom closing deals as a sales rep. Then as a management consultant after graduate school, helping clients build and capture demand for sales and marketing channels. Advertising broadened his knowledge and experience in building brands and creating awareness.
Along the way, he’s been the head of marketing for an Inc. 500 company, and an interim CMO for a Fortune 500 company. Today, Scott helps clients improve the effectiveness of their marketing efforts up and down the funnel. From transitioning to digital to finding new ways to communicate, connect, and motivate audiences.
Scott writes semi-monthly columnist for MediaPost and his articles have appeared in Forbes, Fortune, Adage, the Huffington Post, IoT Daily, as well as in various books, including Squandering America’s Future. Scott has also been a contributing author to the following books on marketing; Advice from the Top: The Experts Guide to B2B Marketing, PR News Guidebook, and an eBook from Forbes entitledTransformational Marketing: The Best of the Forbes CMO Network.