The Drum Digital Summit

The Drum Digital Summit

On Friday, November 13th at 10am EST Scott Gillum, Founder & Chief Executive Office of Carbon Design spoke with a panel of industry experts at The Drum Digital Summit.  The panel fused real cases of success with personalization, helping the industry understand what is achievable today, while also taking a look at the risks and rewards of implementing personalization in digital advertising and online purchases.

The panel covered the importance of providing more meaningful engagement with potential customers along with best in class examples of:

· Personalization and relevancy in digital advertising today
· How direct-to-consumer companies personalize their product offerings
· Personalized Customer Experiences that DTC companies provide

The Drum Digital Summit was a five-day festival which kicked off on Monday 9 November and brought together key players from tech, brands and agencies.  The APAC publisher and programme curator, Charlotte McEleny, picked out 10 must-watch sessions.

The core theme that ran through every session was ‘speed’, which is reflective of one of the words that is being uttered most regularly in conversations with the editorial team, in every country.

The event can he downloaded here.

Can your agency grow effectively with a team of contractors?

Can your agency grow effectively with a team of contractors?

Scott appears on Jason Swenk’s Smart Agency Master Class Podcast, the #1 Digital Marketing Agency Owner podcast for sharing the strategies and stories from real agency owners of what is working today in the agency world, and how they got to where they are now.

 

In this episode with Jason, Scott will cover:

 

  • What is the “upside-down” approach to recruiting agency talent?
  • Can an agency be successful with a team full of contractors?
  • How you can keep your employees focused.
Listen to the podcast here: https://bit.ly/37OYsU9
Remote Work And Working In Costa Rica

Remote Work And Working In Costa Rica

 

Pixel506 is a tech company based out of New York and Costa Rica. Antonio Ramirez, CEO of Pixel506, sat down with Scott to discuss remote work and working in Costa Rica during COVID19. Antonio Ramirez gives tips on creating award-winning websites and how to set up your digital efforts for success.

 

 

To hear Scott’s entire conversation with Antonio Ramirez, CEO and Founder of Pixel506 about “Remote Work And Working In Costa Rica”, listen or download here:

In The Moment, Her Moment

In The Moment, Her Moment

by Scott Gillum
Estimated read time: 2 Minutes

I first heard it approaching the lake on my morning run. It was a “whoop” but I couldn’t place the sound.

A couple of hundred feet later I heard it again, along with the sound of Canadian Geese. As I approached the hill leading to the dam I heard it again, and now I was able to identify the source.

A woman standing on the side of the trail facing the lake. In full view of everyone for a good hundred yards, dancing, literally, like no one was watching. And I mean she was feeling it! Legs and arms in full motion and every so often an outburst she couldn’t hold in.

As I approached her, I began to smile. I could also see others smiling as they passed her in the opposite direction. Smiles created by a woman putting out nothing but unadulterated positivity. Rounding the corner of the lake I heard her again and the smile returned. I thought here is a person who has figured it out.

She’s found joy by blocking out everything else going on around her, focusing only on the beauty of the lake in front of her, and being completely consumed by the feeling of her music. She was in the moment, her moment.

I think we all could use a little more of that, I know I could. What a great way to start the day. Rock on my friend. Rock on.

#goodvibes #positivity #joy

Digital Marketing, New Challenges and Directions

Digital Marketing, New Challenges and Directions

by Scott Gillum
Estimated read time: 2 Minutes

Antonio Ramírez, CEO at Pixel506 and Scott Gillum, CEO & Founder of Carbon Design discuss what you need to know about Digital Marketing newest trends.  Topics discussed will be managing work and family life balance and how to keep employees engaged, productive and appreciated.

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