Productizing an organization’s intellectual property makes sense for many reasons. It can help build scale, improve valuations and create efficiencies. The challenge is to get the desired outcome it may require new skill sets, a change in culture and significant investment. Learn how to avoid the pitfalls and create a strategy for success from Eisha Tierney Armstrong, author of Productize in our latest podcast.
To hear Scott’s entire conversation with Eisha Tierney Armstrong, author of Productize about “How To Productize Professional Services IP”, listen or download here: