Getting Through This Together

Getting Through This Together

Our goal when we founded Carbon Design LLC was not to get rich or famous. It was about doing meaningful work for clients who appreciate it. We don’t apply for awards or recognition that others chase, preferring to focus on the work and making clients happy. It’s why...
Supporting Sales with Inbound Marketing

Supporting Sales with Inbound Marketing

by Scott Gillum Estimated read time: 3 Minutes Episode 5: Getting Sales to Buy Into Inbound Marketing with Special Guest, Matt Stevens Matt Stevens, former head Digital Marketing at Gartner and CEB, faced a significant set of challenges in building out an inbound...
Run Your Race

Run Your Race

by Scott Gillum Estimated read time: 3 Minutes I was out for a run this weekend and heard the footsteps coming from behind me. Soon, he was on me, and then past me. At that point I increased my pace as the competitive instinct kicked in when the words “run your race”...
WTF Do We Do Next – And Why

WTF Do We Do Next – And Why

by Scott Gillum Estimated read time: 3 Minutes It’s a good question given the current uncertainty of our world. When will the economy reopen, what will be the impact, and what should we do about it? To gain better insights into what might be, Carbon Design went...
WTF are We Going to Do Now?

WTF are We Going to Do Now?

by Scott Gillum Estimated read time: 3 Minutes No one had to say it because we all felt it.  After months of research, repositioning the organization, and refining the messaging it all blew up in less than a week.  With the global pandemic in full swing, I’m sure this...