Discovery

Discovery

Build Momentum by Discovering the Root Cause of Your Problem

Is your marketing project or transformation initiative dragging and causing more pain than gain? Accelerate progress by accomplishing more in two days than you’ve done in two months.

Our Discovery workshops are built on the principles of Basadur Simplexity Thinking process. It uncovers the root cause of your challenges, organizes the dependencies around them and defines the priority actions that tangibly move your marketing project – or big marketing transformation initiative – forward.

Glen Drummond, Carbon Design’s Chief Solution Architect, conducting a Discovery workshop
Some problems are straightforward and easier to solve. Some problems linger for a long time and are much tougher to crack. The process was hard work, but fun, insightful, and well worth it. We are looking forward to seeing the impact of the new ideas and solutions we will be implementing as a result of the workshop.”
MICHELLE ANTHONY

EVP & CMO, LEE HECHT HARRISON

Discovery in Action

A DEEPER DIVE INTO BASADUR SIMPLEXITY

Carbon’s Discovery workshop facilitators are trained and certified in Basadur Simplexity Thinking – a rigorous method for solving complex, fuzzy problems and building actionable roadmaps.
Contact us to discuss how can we apply Myndshyft in your organization.

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Unlock Sales Opportunities By Revealing a Hidden Truth to Your Audience

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Pathfinder

Apply a Creative Decision Framework to Navigate Internal Hurdles

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Pathfinder

Pathfinder


Apply a Creative Decision Framework to Navigate Internal Hurdles

Recent research has revealed that internal challenges are the #1 obstacle to innovation in large companies. You’ve likely experienced that for yourself in trying to implement a unique approach or a new process to increase efficiency or effectiveness. Unfortunately, the bigger the organization, the harder it is to move.

Pathfinder is your answer. The road to making progress isn’t straight; it contains many twists and dead ends. Our approach defines a clear path to navigate internal obstacles and make decisions without perfect information. It’s unique because it requires an agile team with the experience and expertise to provide solutions to problems unknown and unexpected.

Based on your organizational context, Carbon Design leverages Pathfinder using a variety of methods, e.g. ideation, research and marketing experiments, to successfully help your initiative move forward within your organization.

Pathfinder in Action

THE POWER OF PATHFINDER

Scott Gillum and Glen Drummond discuss what Pathfinder is and how Carbon Design uses it to help clients.
Contact us to discuss how we can apply Pathfinder in your organization.

Related Reading

Continue exploring Carbon’s possibility-oriented methods

Myndshyft

Unlock Sales Opportunities By Revealing a Hidden Truth to Your Audience

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Discovery

Build Momentum by Discovering the Root Cause of Your Problem

READ MORE

Myndshyft

Myndshyft

Unlock Sales Opportunities By Revealing a Hidden Truth to Your Audience

What your customers don’t know about their business is an opportunity for you. Carbon Design’s proprietary approach, Myndshyft, utilizes the Challenger Marketing methodology to discover business insights hiding in plain sight and reframes those insights to motivate your audience to shift their thinking.

We proudly partner with Challenger to bring insights to light and to life, while our unique Myndshyft approach motivates your customers to take action. Creative assets spark audiences to learn more, introduce them to a new way to thinking and confront them with the impact of lack of action. The result? You grab your audience’s attention, change their perceptions and give them solid reason to change. They’ll convince themselves they need your product service.

Carbon Design works with our clients to ensure that they are able to convert their commercial insights and messaging into marketing material that changes audiences’ minds resulting in more sales.”
SPENCER WIXOM

VP OF MARKETING, CHALLENGER INC.

Myndshyft in action

THE MYNDSHYFT MOMENT: THE ILLUSION OF CLEAN

A specialty chemicals business changes the way its customers think about cleanliness by uncovering a major flaw in restaurant illness prevention practices.

THE POWER OF CHALLENGER MARKETING

Carbon’s Myndshyft methodology is powered by Challenger Marketing. Watch a discussion beween Carbon Founder and CEO, Scott Gillum and Spence Wixom, VP of Marketing at Challenger Inc. about how Challenger makes an impact.
Contact us to discuss how can we apply Myndshyft in your organization.

Related Reading

Continue exploring Carbon’s possibility-oriented methods

Pathfinder

Apply a Creative Decision Framework to Navigate Internal Hurdles

READ MORE

Discovery

Build Momentum by Discovering the Root Cause of Your Problem

READ MORE