By Katie Weisz
Estimated Read Time: 1:00 Minute
When our CEO, Scott Gillum, posed the question “Do we really need outbound sales anymore?,” it started a great debate and open a candid dialogue between Sales and Marketers.
Friend and Sales Guru, David Brock, penned a rebuttal in defense of outbound sales that continued the conversation.
Scott and David teamed up to continue their conversation about the state of outbound sales today in a video interview, covering topics like Gartner’s ‘sense maker’ identity, the ‘silver bullet’ fix, and what sales want from marketers.
You can watch the whole video here:
After the interview, David wrote a follow up piece entitled “Customers Feel Value”.
Let us know what you think. Are outbound sales dead? Do leaders use technology as a ‘silver bullet’ to try and fix sales, marketing, and the customer experience?