by Scott Gillum
Estimated read time: 1 Minute
Is it enough just to give a company a new look? For Lee Hecht Harrison (LHH) the answer was no. After Landor (London) created the new brand identity, LHH engaged Carbon Design to give it life and help reposition the organization with buyers to sell a broader set of solutions.
For the past five months two Carbon teams have worked on new messaging, positioning and creative assets to give meaning to the identity.
LHH launched the new branding at an event in Dallas on January 22, 2020.
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