by Scott Gillum
Estimated read time: 3 Minutes
Account-Based Marketing doesn’t cut it anymore. We don’t sell to accounts, we sell to people – and people buy from people they trust. Simply bundling up individuals into monolithic accounts adds insult to injury.
Watch Scott Gillum and xiQ Founder and CEO, Usman Sheikh discuss why Personality Based Engagement and Marketing is critical in moving the buying process forward.
The On-Demand Webinar is available here: https://bit.ly/2Z0ZWX4