by Scott Gillum
Estimated read time: 3 Minutes
Episode 5: Getting Sales to Buy Into Inbound Marketing with Special Guest, Matt Stevens
Supporting Sales with Inbound Marketing. Matt Stevens, former head Digital Marketing at Gartner and CEB, faced a significant set of challenges in building out an inbound marketing engine that would deliver sales. Scott and Matt discuss how he was able to get the sales organization to accept Inbound Marketing as a solution to increase their productivity and make quota.
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