Mindshift

Unlock Sales Opportunities By Revealing a Hidden Truth to Your Audience

What your customers don’t know about their business is an opportunity for you. Carbon Design’s proprietary approach, Mindshift, utilizes the Challenger Marketing methodology to discover business insights hiding in plain sight and reframes those insights to motivate your audience to shift their thinking.

We proudly partner with Challenger to bring insights to light and to life, while our unique Mindshift approach motivates your customers to take action. Creative assets spark audiences to learn more, introduce them to a new way to thinking and confront them with the impact of lack of action. The result? You grab your audience’s attention, change their perceptions and give them solid reason to change. They’ll convince themselves they need your product service.

Carbon Design works with our clients to ensure that they are able to convert their commercial insights and messaging into marketing material that changes audiences' minds resulting in more sales."

Spencer Wixom

VP of Marketing, Challenger Inc.

Mindshift in action

The Mindshift Moment: THE ILLUSION OF CLEAN

A specialty chemicals business changes the way its customers think about cleanliness by uncovering a major flaw in restaurant illness prevention practices.

Ready Case Study

The Power of Challenger Marketing

Carbon’s Mindshift methodology is powered by Challenger Marketing. Watch a discussion beween Carbon Founder and CEO, Scott Gillum and Spence Wixom, VP of Marketing at Challenger Inc. about how Challenger makes an impact.

Watch webcast

Contact us to discuss how can we apply Mindshift in your organization.